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Shoveling Smoke: Advertising and Globalization in Contemporary India

William Mazzarella




[PDF.kg98] Shoveling Smoke: Advertising and Globalization in Contemporary India

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 | #1620865 in eBooks |  2003-07-15 |  2003-07-15 | File type: PDF

||0 of 2 people found the following review helpful.| good book|By hongyanyu|I bought used book. but the quality is nice and price is low. so I like it very much and will try again.| |
"Shoveling Smoke is an extremely rich ethnography. One of the first anthropological studies of advertising in India, it is a truly pioneering piece of work."—Purnima Mankekar, author of Screening Culture, Viewing Politics: An Ethnography o

A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for ...

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