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Shopping 3.0: Shopping, the Internet or Both?

Cor Molenaar




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 | #3961672 in eBooks |  2016-04-01 |  2016-04-01 | File type: PDF

||About the Author|Professor Cor Molenaar is one of Holland's foremost business speakers and writers on the intersection of marketing and technology. He has been Professor in the department of Business Administration at the Rotterdam School of Management since 199

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictate...

You easily download any file type for your gadget.Shopping 3.0: Shopping, the Internet or Both?   |  Cor Molenaar. Just read it with an open mind because none of us really know.

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