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Selling The Cow: strategic principles for selling technology

D.W. Small




[PDF.zj19] Selling The Cow: strategic principles for selling technology

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 | #3680877 in eBooks |  2016-10-01 |  2016-10-01 | File type: PDF

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Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling The Cow takes a look at the parable of Jack and The Bean Stalk as the archetype for leading edge development projects.



This book takes time to identify some of the illustrative concepts concerning this parable in an exploratory manner. Such as the demanding mothers need for food as the primary...

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