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Sales Promotion Decision Making: Concepts, Principles, and Practice

Steve Ogden-Barnes, Stella Minahan




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 | #648249 in eBooks |  2015-01-12 |  2015-01-12 | File type: PDF

||About the Author|Deakin University; Australia

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. Howe...

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