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Routledge Handbook of Sports Marketing (Routledge International Handbooks)

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[PDF.hj52] Routledge Handbook of Sports Marketing (Routledge International Handbooks)

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 | #2716481 in eBooks |  2015-12-22 |  2015-12-22 | File type: PDF

||About the Author||Simon Chadwick is Chair in Sport Business Strategy and Marketing at Coventry University Business School, where he is also the founder and Director of the Centre for the International Business of Sport. He also currently serves

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.


Featuring contributions from world-leading scholars and practitioners from across t...

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