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| #4029762 in eBooks | 2013-06-24 | 2013-08-01 | File type: PDF|||The tenth volume in this series takes a wide-angle approach to the ever-expanding field of marketing research, seeking to analyze accumulated knowledge and influence the future. Topics of these nine essays include analyzing whether assortment variety is too mu
Edited by Naresh K. Malhotra, this volume of Review of Marketing Series delivers a high powered range of articles from leading researchers and universities. The work providing insights of interest to marketers throughout the discipline.
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