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Public Relations - crossmedial: Potentiale nutzen - Ein Praxisratgeber (German Edition)

Christiane Plank




[PDF.hc84] Public Relations - crossmedial: Potentiale nutzen - Ein Praxisratgeber (German Edition)

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 |  2016-11-18 |  2016-11-18 | File type: PDF

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Crossmedia bedeutet, denen Mehrwert zu bieten, die das Medium wechseln - ob von der Zeitung zum Online-Video oder vom QR-Code zum sozialen Netz. Wann die crossmediale Übergabe gelingt, zeigt dieses Buch an zahlreichen Beispielen. Es bietet einen Überblick über die Möglichkeiten crossmedialer PR und zeigt, wie Crossmedia-PR als Teil der integrierten Kommunikation funktioniert. Der Praxisratgeber informiert über die grundlegenden Begriffe und stell...

You can specify the type of files you want, for your gadget.Public Relations - crossmedial: Potentiale nutzen - Ein Praxisratgeber (German Edition)   |  Christiane Plank. A good, fresh read, highly recommended.

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