[PDF.81nr] Promoting and Marketing Events: Theory and Practice

Promoting and Marketing Events: Theory and Practice

[PDF.sa36] Promoting and Marketing Events: Theory and Practice

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 | #2456464 in eBooks |  2013-10-28 |  2013-10-28 | File type: PDF

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||About the Author||Nigel Jackson is Programme Manager in Events Management at the University of Plymouth.  

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public...

You can specify the type of files you want, for your gadget.Promoting and Marketing Events: Theory and Practice   |  Nigel Jackson.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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