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Pictorial Metaphor in Advertising

Charles Forceville




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 | #3018447 in eBooks |  2002-01-22 |  2002-01-22 | File type: PDF

|| |'Forceville's Pictoral Metaphor in Advertising provides stimulating insights into the ways that metaphors are manipulated pictorally as a means of selling products ... It is precisely this kind of study, in which metaphor is v

Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives f...

You easily download any file type for your gadget.Pictorial Metaphor in Advertising   |  Charles Forceville. A good, fresh read, highly recommended.

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