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Personalization Trends in Personal Care

Michaela Peck




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 |  2012-09-27 |  2012-09-27 | File type: PDF

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IntroductionPersonal care products are being more closely aligned with consumers’ personal values, lifestyle aspirations, attribute preferences, and individual beauty requirements. Personalized offerings are highly valued because they provide a superior fit and therefore superior user satisfaction. This leads to consumer preferences becoming stronger and more forcefully expressed.Features and benefitsUtilize product, consumer, and market insight intelligence to bet...

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