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On Branding: 20 princípios que decidem o sucesso das marcas (Portuguese Edition)

David Aaker




[PDF.yn15] On Branding: 20 princípios que decidem o sucesso das marcas (Portuguese Edition)

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 | #783127 in eBooks |  2015-09-08 |  2015-09-10 | File type: PDF

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O guru do branding, David Aaker, apresenta neste livro compacto os 20 princípios essenciais para criar e manter marcas fortes. Reunindo e resumindo o que há de melhor no trabalho do autor, esses princípios oferecem uma ampla compreensão das marcas, sua estratégia e construção, e mostram como criar portfólios de marca sinérgicos e eficientes. Esta é, sem dúvida, uma fonte indispensável par...

You can specify the type of files you want, for your gadget.On Branding: 20 princípios que decidem o sucesso das marcas (Portuguese Edition)   |  David Aaker. I really enjoyed this book and have already told so many people about it!

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