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Nike Culture (Cultural Icons series)

Robert Goldman, Stephen Papson




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 | #2878751 in eBooks |  1998-12-28 |  2014-06-15 | File type: PDF

|| |" In 'Nike Culture, ' part of the Sage 'Core Cultural Icons' series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book 'Nike Culture

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the...

You easily download any file type for your gadget.Nike Culture (Cultural Icons series)   |  Robert Goldman, Stephen Papson. I really enjoyed this book and have already told so many people about it!

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