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Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce

Esther Swilley




[PDF.pb26] Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce

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 | #1340440 in eBooks |  2015-11-30 |  2015-11-30 | File type: PDF

||About the Author|Dr. Esther Swilley is an associate professor at Kansas State University. She has been teaching digital marketing and other marketing courses at the university since 2007. Prior to joining K-State, Swilley received a bachelor's in mass com

Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business...

You can specify the type of files you want, for your device.Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce   |  Esther Swilley. I really enjoyed this book and have already told so many people about it!

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