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Mit allen Sinnen: Duftmarketing (German Edition)

Martin Schiansky




[PDF.aw65] Mit allen Sinnen: Duftmarketing (German Edition)

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 | #3720678 in eBooks |  2011-09-09 |  2015-12-10 | File type: PDF

||About the Author|Martin Schiansky, Dipl. Kaufmann (FH), wurde 1978 in München geboren. Nach seiner Lehre zum Versicherungskaufmann (IHK) bei der Allianz AG und dem anschließenden Versicherungsfachwirt (IHK) entschied sich der Autor seine fachlichen Qu

Eine der innovativsten Werbeformen ist Duftmarketing. Die Anwendung ist sowohl für Gewerbe als auch Industrie von steigender Bedeutung. Selbst Privatpersonen erhöhen vereinfacht gesagt die eigene Marktattraktivität durch einen angenehmen, wohldosierten Duft.
Etwas technischer bezeichnet Duftmarketing alle Maßnahmen im Marketing, die mittels Duftstoffen bewirken, den Absatz von Produkten zu steigern, eine Kundenbindung zu verstärken oder den...

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