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Messen im Umbruch: Der Strukturwandel im Messewesen (Marketing) (German Edition)

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[PDF.fr34] Messen im Umbruch: Der Strukturwandel im Messewesen (Marketing) (German Edition)

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 |  2016-11-02 |  2016-11-02 | File type: PDF

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Der Strukturwandel im Messewesen betrifft Veranstalter, Aussteller, Standbauer, Logistiker – alle mit Messen verbundenen Firmen. Und natürlich auch die Messebesucher. Mindestens bis 2020 erfolgen die Veränderungen bei der Entwicklung, Organisation und Durchführung von Ausstellungen. Begleitet von einem härter gewordenen Wettbewerb im In- und Ausland, von stärker spürbaren globalen Einflüssen, Teilung von internationalen Messen nac...

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