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Mejores prácticas de marketing en el Perú: Una selección de casos ganadores del Premio ANDA 2015 (Spanish Edition)

Universidad Peruana de Ciencias Aplicadas UPC




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 | #3655776 in eBooks |  2015-11-19 |  2015-11-19 | File type: PDF

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Este libro, iniciativa de la Asociación Nacional de Anunciantes (ANDA) y la Carrera de Administración y Marketing de la Universidad Peruana de Ciencias Aplicadas (UPC), es el primero de una serie que busca compartir, cada año, algunos de los nuevos casos que van llegando al Premio ANDA. De esta manera, estudiantes, profesionales y emprendedores podrán ver, de manera concreta, cómo se puede lograr efectividad en las actividades y exce...

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