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McDonald’s Russia: Managing a Crisis: Case Study

David Molch




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 | #2040853 in eBooks |  2009-08-13 |  2009-08-13 | File type: PDF

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Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examine...

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