[PDF.75qz] Mass Moralizing: Marketing and Moral Storytelling

Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to e...

You easily download any file type for your device.Mass Moralizing: Marketing and Moral Storytelling   |  Phil Hopkins.Not only was the story interesting, engaging and relatable, it also teaches lessons.