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| #3073953 in eBooks | 2001-06-07 | 2015-07-01 | File type: PDF|||Praise for the author: |'the finest writer in our field today' -" Journal of Marketing |"'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - "Service Industries Journal |"'a jewel in the crown of the academic m
`the finest writer in our field today' - Journal of Marketing
`the great heretic' - Retrospectives in Marketing
`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal
`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning
`remarkably entertaining' - ...
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