[PDF.60wl] Marketing the e-Business (Routledge eBusiness)
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Marketing the e-Business (Routledge eBusiness)
Charles Dennis
[PDF.zf53] Marketing the e-Business (Routledge eBusiness)
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| #2088450 in eBooks | 2003-09-02 | 2003-09-02 | File type: PDF|||'Marketing the e-Business can be recommended. [It] has a sound structure, clear content and a good range of learning features including case studies.' - Dave Chaffey, Times Higher Education Supplement|
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:
*Multi-channel marketing strategies *Change Management *Lessons learned from the dot...
You can specify the type of files you want, for your gadget.Marketing the e-Business (Routledge eBusiness) | Charles Dennis. A good, fresh read, highly recommended.
