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| #417298 in eBooks | 2008-02-20 | 2008-02-20 | File type: PDF|||'Good value by a well respected authority on the subject.' Marketing Strategy, Long|Range Planning --Range Planning|About the Author|Dr Fifield is married with three children and lives in Winchester. He holds a degree in B
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.
As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships...
You can specify the type of files you want, for your device.Marketing Strategy | Paul Fifield. A good, fresh read, highly recommended.
