[PDF.94ji] Marketing for Scientists: How to Shine in Tough Times
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Marketing for Scientists: How to Shine in Tough Times
Marc J. Kuchner
[PDF.ax57] Marketing for Scientists: How to Shine in Tough Times
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| #550356 in eBooks | 2011-11-15 | 2011-11-15 | File type: PDF||5 of 5 people found the following review helpful.| Crucial tools for grad students to senior scientists|By David Goldhaber|I'm a professor of physics at a major research university. My colleagues and I tend to consider marketing or salesmanship as at best necessary evils. This book takes a more positive and inclusive attitude toward marketing, casting it as being about relationship-building, and I have to say I'm convinced! The||"...a book that understands both the mechanics of marketing and the nuances of the crazy but wonderful world of science...ProfHacker readers should buy this book" -Chronicle of Higher Education, Prof Hacker Blog
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how...
You easily download any file type for your device.Marketing for Scientists: How to Shine in Tough Times | Marc J. Kuchner. A good, fresh read, highly recommended.
