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Marketing for Beginners: The key concepts & steps for young executives

Bittu Kumar




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 | #2562413 in eBooks |  2012-04-01 |  2012-11-15 | File type: PDF

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 – 2005), a famous American writer and management consultant.


The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process...

You easily download any file type for your device.Marketing for Beginners: The key concepts & steps for young executives   |  Bittu Kumar. I was recommended this book by a dear friend of mine.

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