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Marketing de los servicios (Libros profesionales) (Spanish Edition)

Ildefonso Grande Esteban




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 | #912873 in eBooks |  2014-11-18 |  2014-11-18 | File type: PDF

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Este manual trata las causas económicas que explican el crecimiento de los servicios, la implantación del marketing en las empresas que los proporcionan y los elementos claves para desarrollar una planificación estratégica. IMPLANTACIÓN DEL MARKETING EN LAS EMPRESAS DE SERVICIOS .-. PLANIFICACIÓN Y DESARROLLO PARA LOS SERVICIOS .-. LOS PRECIOS DE LOS SERVICIOS .-. DISTRIBUCIÓN Y COMUNICACIÓN DE LOS SERVICIOS



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