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Marketing Communications: A European Perspective

Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh




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 | #627987 in eBooks |  2013-07-04 |  2013-07-04 | File type: PDF

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Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context.

 

The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-c...

You easily download any file type for your gadget.Marketing Communications: A European Perspective   |  Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh. I really enjoyed this book and have already told so many people about it!

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