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Markendising: Today's must-know information for getting ahead of the shopper curve

Eric Howerton, Alex Ahmad




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 | #2138547 in eBooks |  2016-02-16 |  2016-02-16 | File type: PDF

|| |"MARKENDISING is a must read for anyone looking for competitive advantage in the fast-paced world of eCommerce." "An essential read for today's brand leaders, MARKENDISING brings together the disciplines of marketing and merchandising to help you sell more, b

Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.



They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.



The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM ...

You can specify the type of files you want, for your device.Markendising: Today's must-know information for getting ahead of the shopper curve   |  Eric Howerton, Alex Ahmad. I really enjoyed this book and have already told so many people about it!

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