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Marcas sonrientes. Humor y engagement en Publicidad (UOCPress Comunicación) (Spanish Edition)

Sònia Valiente Alber




[PDF.iu27] Marcas sonrientes. Humor y engagement en Publicidad (UOCPress Comunicación) (Spanish Edition)

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 |  2016-10-28 |  2016-10-28 | File type: PDF

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¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha dem...

You can specify the type of files you want, for your gadget.Marcas sonrientes. Humor y engagement en Publicidad (UOCPress Comunicación) (Spanish Edition)   |  Sònia Valiente Alber. I was recommended this book by a dear friend of mine.

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