[PDF.42fj] Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge (Routledge Advances in Tourism)

Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge (Routledge Advances in Tourism)

[PDF.ip21] Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge (Routledge Advances in Tourism)

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 | #2264770 in eBooks |  2010-11-01 |  2010-11-01 | File type: PDF

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||About the Author||Metin Kozak serves as Professor of Marketing, Mugla University, Turkey. Kozak has published in international journals and presented over 40 papers at countless conferences. He is the author and co-editor of six books. His main research int

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to fur...

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