[PDF.51va] Making a Difference Through Marketing: A Quest for Diverse Perspectives

Making a Difference Through Marketing: A Quest for Diverse Perspectives

[PDF.nq52] Making a Difference Through Marketing: A Quest for Diverse Perspectives

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 |  2016-05-04 |  2016-05-04 | File type: PDF

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||From the Back Cover||This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While t...

You can specify the type of files you want, for your device.Making a Difference Through Marketing: A Quest for Diverse Perspectives   |  From Springer. I was recommended this book by a dear friend of mine.

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