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| #1368799 in eBooks | 2010-03-25 | 2010-03-25 | File type: PDF||2 of 2 people found the following review helpful.| Only Three Reviews? For This Encyclopedia?|By Claude Whitacre author|I read this thinking I was going to get some useful information.
This book literally covers everything from Social Media to PPC, e-mail, linking from directories, SEO, and building a web store. At a hefty 359 pages, it has something for everyone.
If you have a local retail store or want t|From the Back Cover|Competition is tough! Get an advantage with online advertising aimed at local customers |The Internet has changed the way you attract customers to a local business. Now you need a killer Web site, strong presence on search engines, an
Kick your local online advertising into high gear with this friendly, timely guide!
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, t...
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