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LIDL's implementation of discount supermarkets in Sweden

Hauke Barschel




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 | #2329824 in eBooks |  2004-08-09 |  2004-08-09 | File type: PDF

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Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company’s internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of t...

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