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Leveraging Brands in Sport Business
From Routledge
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| #357179 in eBooks | 2013-08-15 | 2013-08-15 | File type: PDF|||Leveraging Brands in Sport Business represents an important milestone in the sport marketing literature. This book provides welcome academic treatment to a term now ubiquitous, and therefore both used and abused in marketing parlance. Pritchard and Stinson hav
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners ...
You easily download any file type for your device.Leveraging Brands in Sport Business | From Routledge. I was recommended this book by a dear friend of mine.
