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Leading Product Development: The Senior Manager's Guide to Creating and Shaping

Steven C. Wheelwright




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 | #1457453 in eBooks |  1994-10-01 |  1994-10-01 | File type: PDF

||10 of 12 people found the following review helpful.| Essential for anyone involved with product development.|By Jay van Zyl|This is definitely a senior executive's reference or summary to product development. Some of the essential concepts in taking products to market are covered. Steven Wheelwright and Kim Clark capture the essence of making products successful although many concepts have been captured already in the field| |William J. Miller Chairman & CEO, Quantum Corporation Should be part of the reading for any manager whose business depends on competitive product development.|About the Author|Steven C. Wheelwright is the Class of 1949 Pro

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts -- at the functional, unit, group, and corporate levels.

Up to now, senior managers have merely approved or rejected pr...

You easily download any file type for your gadget.Leading Product Development: The Senior Manager's Guide to Creating and Shaping   |  Steven C. Wheelwright. I really enjoyed this book and have already told so many people about it!

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