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Kundenbindungssysteme. Aufkommen, Merkmale, Ausprägungen (German Edition)

Jochen Hoffmann




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 | #3869260 in eBooks |  2003-02-11 |  2003-02-11 | File type: PDF

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Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, Bayerische Julius-Maximilians-Universität Würzburg (Betriebswirtschaftliches Institut), Veranstaltung: Grundzüge der BWL, 36 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Neukundengewinnung sowie der Erhalt des Kundenstammes gestalten sich für Unternehmen aufgrund der Marktsaturiertheit immer schwier...

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