[PDF.93ld] Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
Kellie McElhaney
[PDF.ut90] Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
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| #1269739 in eBooks | 2008-12-01 | 2008-10-10 | File type: PDF||4 of 4 people found the following review helpful.| Gets right to the alignment and value aspect of CSR|By Paul A. King|McEleheney doesn't waste any time getting right into the meat of her business-minded approach to corporate social responsibility and sustainability. Just Good Business is a roadmap for any size organization to shorten the learning curve when engaging in CSR efforts. There are plenty of good-intentioned corpor|From the Publisher|Praise from the Publisher for Just Good Business |"Kellie's book offers a practical and visionary approach to CSR in business. She is passionate and insightful and a brilliant communicator. This book will be invaluable in showing busi
CSR can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective CSR must be intimately connected to the corporate brand—it must reinforce a company’s unique identity, be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage?
In Just Good Business, Kellie McElhaney shows leaders and managers exactly h...
You can specify the type of files you want, for your device.Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand | Kellie McElhaney. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
