[PDF.86hc] Integrated Retail Marketing Communication

Integrated Retail Marketing Communication

[PDF.sk60] Integrated Retail Marketing Communication

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 | #2343872 in eBooks |  2012-09-30 |  2012-09-30 | File type: PDF

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The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing, and teaching courses on retailing, provides a holistic and practical approach to the subject.

The book covers a wide range of topics—from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need...

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