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Instrumente zur Kundenbindung im Internet (German Edition)

Julius Grote




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 | #3865663 in eBooks |  2002-07-01 |  2016-04-07 | File type: PDF

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Die Studie "Kundenbindung im Internet" untersucht das Phänomen der Kundenbindung am Beispiel eines Finanzportals unter Berücksichtigung einer empirischen Studie. Nach Würdigung der Rahmenbindungen von Kundenbindung im Internet werden die Instrumente der Kundenbindung im Netz dargestellt. Diese unterteilen sich in die originären und die sekundären Instrumente. Die "4 I's" Integration, Interaktivität, Individualisierung und Information bilden ...

You easily download any file type for your device.Instrumente zur Kundenbindung im Internet (German Edition)   |  Julius Grote. A good, fresh read, highly recommended.

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