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Imagen de marca y product placement (Libros profesionales) (Spanish Edition)

Miguel Baños González, Teresa C. Rodríguez García




[PDF.nf37] Imagen de marca y product placement (Libros profesionales) (Spanish Edition)

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 | #2396137 in eBooks |  2012-05-24 |  2016-09-01 | File type: PDF

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Desde que las marcas modernas hicieron su aparición, los mensajes de los anunciantes han pasado a centrarse, más que en los objetos que producen, en las marcas que los diferencian, poniendo de relieve la importancia de los intangibles en sus comunicaciones. Por otra parte, la situación de medios y mercados, donde la saturación dificulta la eficacia de los mensajes comerciales, obliga a investigar sobre nuevas fórmulas para llegar a los ...

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