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Housework and Housewives in American Advertising: Married to the Mop

Jessamyn Neuhaus




[PDF.xd51] Housework and Housewives in American Advertising: Married to the Mop

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 | #2452342 in eBooks |  2011-11-07 |  2011-11-07 | File type: PDF

|| ||"Extensively researched in advertising archives, mass magazines, and scholarly studies, this book persuasively argues that advertising for cleaning, food, and other household products has changed only modestly over the past 110 years." - CHOICE |"Thorough an

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.



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