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Handbook of Quality-of-Life Research: An Ethical Marketing Perspective (Social Indicators Research Series)

M. Joseph Sirgy




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 | #4629703 in eBooks |  2013-04-18 |  2013-04-18 | File type: PDF

||About the Author|M. Joseph Sirgy is a personality/social/industrial psychologist who has written extensively on the subject of quality-of-life. He is the director of the Office of Quality-of-Life Measurement (OQOLM) and a professor at Virginia Polytechn

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allo...

You easily download any file type for your gadget.Handbook of Quality-of-Life Research: An Ethical Marketing Perspective (Social Indicators Research Series)   |  M. Joseph Sirgy. A good, fresh read, highly recommended.

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