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Global Brand Integrity Management
Richard S. Post
[PDF.wb87] Global Brand Integrity Management
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| #2780156 in eBooks | 2007-11-02 | 2007-11-02 | File type: PDF||2 of 2 people found the following review helpful.| Must-read for consumer products companies|By CorpSecExec|A few weeks ago I got hold of a copy of this book. I was especially interested in any additional information I could get regarding current thinking on how to combat Product Counterfeiting and Gray Market Diversion. What I got was a thoughtful, well-executed development of the issues and problems in the Brand Integrity are|About the Author||Richard S. Post, PhD, CPP, founded Brand Protection Associates. He has conducted major investigations around the world regarding IP theft, trade secret losses, and ethics violations. Dr. Post is a sought-after international speaker on br
Does your management strategy protect your brand?
Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success.
Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and ...
You can specify the type of files you want, for your gadget.Global Brand Integrity Management | Richard S. Post.Not only was the story interesting, engaging and relatable, it also teaches lessons.
