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Flexible Firm: The Design of Culture at Bang & Olufsen

Jakob Krause-Jensen




[PDF.bw78] Flexible Firm: The Design of Culture at Bang & Olufsen

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 | #2344985 in eBooks |  2010-09-30 |  2011-01-30 | File type: PDF

|| || Shortlisted for the 2012 Society for the Anthropology of Work Book Prize | "[This book] certainly deserves to be added to the pile of worthy organizational ethnographies that should be around for longer than the late


Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and practices of the employees. This study investigates how company values are communicated and the collective identity is articulated through the use of such concepts as 'cult...

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