[PDF.91mi] Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)

Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)

[PDF.nl92] Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)

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 | #2578086 in eBooks |  2009-03-14 |  2009-03-14 | File type: PDF

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||About the Author||Tony Kent is Reader in Marketing at the University of the Arts, London. Reva Brown was the Professor of Management Research at Oxford Brookes University. |

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externa...

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