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Evaluation of the Marketing Strategy of Tesla Motors Inc

Dominic Birk




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 | #2443769 in eBooks |  2015-11-06 |  2015-11-06 | File type: PDF

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Research Paper (undergraduate) from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agenci...

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