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Estrategias de marketing sectorial (Libros Profesionales) (Spanish Edition)

José María Cubillo Pinilla, Alicia Blanco González




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 | #3292532 in eBooks |  2014-11-05 |  2015-09-15 | File type: PDF

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Las diversas organizaciones requieren de personal formado al más alto nivel en el ámbito del marketing. Como decía Peter Drucker, «un buen consejero delegado (CEO) será un directivo de marketing que sabe leer un balance». Ahora bien, el entorno competitivo actual se caracteriza por una gran especialización en sus respectivos sectores, con tendencias y características competitivas muy diferentes. Para la empresa, la cl...

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