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Essentials of Business Research Methods

Jr, Joseph F. Hair, Mary Wolfinbarger, Arthur H Money, Phillip Samouel, Michael J Page




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 | #1169783 in eBooks |  2015-03-04 |  2015-03-04 | File type: PDF

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Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, e...

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