[PDF.60kh] Entrepreneurship Marketing: Principles and Practice of SME Marketing
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
From Routledge
[PDF.tn57] Entrepreneurship Marketing: Principles and Practice of SME Marketing
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| #1598312 in eBooks | 2010-12-02 | 2010-12-02 | File type: PDF||||'This book on Entrepreneurship Marketing is a timely addition to the growing literature on Entrepreneurship. The depth and breadth of coverage of marketing in the book by eminent authors is excellent. The layout and succinctness of the chapte
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector.
Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of m...
You easily download any file type for your device.Entrepreneurship Marketing: Principles and Practice of SME Marketing | From Routledge. A good, fresh read, highly recommended.
