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| #2738662 in eBooks | 2013-07-08 | 2013-09-04 | File type: PDF|||Contributors from the English speaking world shed light on current theories on entrepreneurial marketing, which is defined here as marketing in new ventures or SMEs; entrepreneurship activities within larger organizations; and innovative marketing strategies t
This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.
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