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| #440246 in eBooks | 2016-06-03 | 2016-06-03 | File type: PDF||0 of 0 people found the following review helpful.| Decent but lacks real-world applicability and nuts-and-bolts|By Rod D. Swartz|This book provides a lot of background on e-marketing for someone who has little knowledge of marketing which is part of its downfall because it spends too much time on basics. What this book lacks is a detailed explanation of applicable material to prepare a person to create an e-marketing business|About the Author||Judy Strauss is Associate Professor of Marketing at the University of Nevada, Reno. She is an award winning author of 12 books and numerous academic papers in Internet marketing, advertising, and marketing education. Strauss is co-author of the
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies th...
You easily download any file type for your device.E-marketing | Judy Strauss, Raymond D. Frost. I was recommended this book by a dear friend of mine.
