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Dimensions of Advertising Theory and Practice in Africa

Rotimi Williams Olatunji




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 | #3097150 in eBooks |  2013-09-30 |  2013-09-30 | File type: PDF

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his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even...

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